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Americans spent $147B on pets in 2023, food & treats accounting for $64.4B according to the APPA 2023-2024 National Pet Owners Survey. The pet food industry is expected to grow, with Americans being some of the most loyal consumers in the game. Reorder cycles for pet brands are precise to the week. Shopify pet brands lack the proper email and push notification infrastructure to capture and reorder revenue sitting there waiting.
Shopify pet brands scale customer lifetime value (CLTV) by combining the powers of PushOwl Email for post-purchase education, subscription conversion, loyalty flows, with PushOwl Web Push for immediate reorder nudges, back-in-stock reminders, & flash sale announcements.
This interest is the top asset for pet brands. But it is also easy to waste. Those brands whose email marketing is utilized just as a discount coupon dispenser see open rates dip in only two to three months. Initially, the customer signed up expecting to learn about pet health needs, yet instead, they were sent discount codes! Now they will no longer open the emails, grow distrustful, or cease buying them altogether.
Pet brands able to sustain those year-high email open rates are those who use emails primarily as an education channel, second, with sales being secondary. Each message teaches a customer something valuable, whether about the nutritional demands of their pets, the science that informs the product they have already bought, or what to anticipate as their pet gets older or health conditions change. This content keeps them subscribed, interested, and reordering.
PushOwl Email provides Shopify pet brands the level of personalization to tailor content filters based on pet type, breed, age, health, and purchase history without any help from developers or separate CRM systems.
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Email and Push Marketing
Email and Push Marketing for Shopify Pet Brands: Subscription, Reorder, and Loyalty Plays
The bag is nearly empty. 4 more capsules remain in the supplement bottle. Yesterday was the day the last flea pill ran out. Right now, as the owner is standing in the kitchen, they will ask themselves if they should reorder the same product again. It might be cheaper and more convenient to pick some up at the local store.
Those 3 days before the product runs out are a make-or-break moment between pet brands, potentially costing them customers forever. Those with proactive, smart email automation at this exact moment win. The brands that stay silent will lose the customer to whoever is closest, as the switching friction is low when a pet owner makes a mental decision to try something else, and one way to minimize the switching friction is to be there right before the product runs out.
Americans spent $147B on pets in 2023, food & treats accounting for $64.4B according to the APPA 2023-2024 National Pet Owners Survey. The pet food industry is expected to grow, with Americans being some of the most loyal consumers in the game. Reorder cycles for pet brands are precise to the week. Shopify pet brands lack the proper email and push notification infrastructure to capture and reorder revenue sitting there waiting.
Shopify pet brands scale customer lifetime value (CLTV) by combining the powers of PushOwl Email for post-purchase education, subscription conversion, loyalty flows, with PushOwl Web Push for immediate reorder nudges, back-in-stock reminders, & flash sale announcements.
Pet owners are one of the most loyal groups of customers. Retail brands with the most loyal customers keep those customers around the longest. Those brands happen to show up at the precise right time - just before the pet runs out of food, before a subscription expires, before a competitor takes advantage. Below, we outline exactly how to automate it all.
Pet brands able to sustain those year-high email open rates are those who use emails primarily as an education channel, second, with sales being secondary. Each message teaches a customer something valuable, whether about the nutritional demands of their pets, the science that informs the product they have already bought, or what to anticipate as their pet gets older or health conditions change. This content keeps them subscribed, interested, and reordering.
PushOwl Email provides Shopify pet brands the level of personalization to tailor content filters based on pet type, breed, age, health, and purchase history without any help from developers or separate CRM systems.